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Jörgen Gullbrandson

CEO, Readly

Jörgen Gullbrandson is the CEO of Readly. With 20 years’ experience in management roles, he joined the Swedish magazine app as CFO in 2017 and became CEO after a record-breaking year which saw almost 100 per cent revenue growth. The company which gives users access to over 3,800 magazines in the UK, Ireland, Sweden, Germany, Austria, Switzerland and the United States, has since added the Netherlands to its local markets and raised $10 million for their next phase of global expansion. In this in-depth interview, Jörgen describes the cultural differences to be considered when marketing a global brand, shares the important lessons learnt during his career, and encourages publishers to “let the data decide" when determining what consumers really want to read.

About the podcast

Business Leaders brings you extended one-to-one interviews with the key people in global business today.

Hosted by Paul Blanchard, you can step inside a new company and hear how the world’s top CEOs, founders and entrepreneurs are shaping the future of global business in the 21st Century.

Find out the secrets of their success; how they challenge the status quo, turn companies around and build some of the world’s most innovative businesses. Share their insights and find out what makes our most successful leaders tick.


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