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Dan Rutstein

President, Laduma

Dan Rutstein is president of Laduma. The company helps global brands such as HSBC, NFL and Samsung to incorporate VR technology and provide opportunities for growth. A former journalist, he also spent 12 years as a diplomat for the department of international trade promoting British businesses on the US west coast, which is where he is now based. He joined the company in 2018, and is responsible for leading global growth. In this in-depth conversation, Dan discusses how virtual reality has progressed from headsets and gaming to training heart surgeons, describes how working for the government has taught him significant life skills from leadership to value for money, and argues that building business relationships in America is easier with the “gravitas” that comes with a British accent.

About the podcast

Business Leaders brings you extended one-to-one interviews with the key people in global business today.

Hosted by Paul Blanchard, you can step inside a new company and hear how the world’s top CEOs, founders and entrepreneurs are shaping the future of global business in the 21st Century.

Find out the secrets of their success; how they challenge the status quo, turn companies around and build some of the world’s most innovative businesses. Share their insights and find out what makes our most successful leaders tick.


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