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Laurie Wickwire

Diamond Merchant

March 3, 2017: Laurie Wickwire is a luxury gem specialist, diamond merchant and TV presenter. Her career has seen her rub shoulders with "models, superstars and Bond girls", mingle with the monarchy, and walk the red carpet at the Cannes Film Festival. In this in-depth interview, Laurie explains how clever marketing originally gave the diamond its luxury status; why potential bankruptcy almost led De Beers to dump tons of diamonds in the North Sea; the impact of the artificial diamond; and the effort to promote "real is rare".

About the podcast

Business Leaders brings you extended one-to-one interviews with the key people in global business today.

Hosted by Paul Blanchard, each week you can step inside a new company and hear how the world’s top CEOs, founders and entrepreneurs are shaping the future of global business in the 21st Century.

Find out the secrets of their success; how they challenge the status quo, turn companies around and build some of the world’s most innovative businesses. Share their insights and find out what makes our most successful leaders tick.


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